Vanda Design & Consultant Co.
After years without an update, Vanda Design and Consultant Company needed a visual identity that reflected where the brand was headed while staying rooted in its Iranian identity. I led a full rebrand — developing a new color palette, logo, and typography system, then extending that identity across a suite of print materials, including business stationery, an envelope, and letterhead.
The logo concept draws from Chahar Bagh (چهارباغ), the ancient Iranian garden design based on a fourfold symmetrical layout. I translated that structure into a modern mark — using its geometry and balance as a bridge between the company's cultural roots and a contemporary visual language. The rest of the identity system, from the palette to the print collateral, was built to carry that same tension between heritage and modernity.
I also designed a full website concept for future use, giving the company a ready path to bring the new identity online whenever that becomes a priority.
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